A b o u t   M i s s i o n   A r t   P r e s s

Mission Art Press was founded by Howard Anderson to publish his works—a series of original oils depicting the missions of California. The internet site, www.missionart.com, was designed and created by the artist to showcase his limited edition art prints and to provide a source for information, original photography and historical graphics relating to the original 21 missions.

PHONE: (818) 240-8177 M-F 9am-5pm (pacific time)

FAX: (818) 545-9541

MAIL: Mission Art Press, 1146 N. Central Ave. #326, Glendale, CA 91202

A b o u t   T h e   A r t i s t

H O W A R D  A N D E R S O N  only recently put a successful advertising career behind to pursue his abiding passion, oil painting, full time. The artist, an award-winning designer/art director for NBC and the Los Angeles Times, left behind a 20-plus year commercial career to explore an elevated sense of place through his paintings.

For more than a decade Howard was a print art director at NBC, where he was a leading designer of television print advertising, winning numerous industry awards. Prior to NBC, he was with The Times, producing award-winning outdoor, transit, trade and consumer print advertising. Throughout his career, he created illustrations and cartoons at every opportunity and eventually followed that path into painting.

The artist has created rich, colorful depictions of life at California's legendary missions. His first limited edition print "Graduation Day Santa Clara" was published in 1997 and is now followed by three series of seven works each, each painting reflects the historical significance of the structures and their landscape. Meticulous in detail and authentic in their portrayal of the settings the paintings provide a unique and sometimes whimsical view of life in California. Inspirationcame from his own experiences growing up in California and graduating from Santa Clara University (the only university associated with a California mission). The artist traveled extensively, researching each site and exploring the surrounding area. Limited Iris© giclée editions are now available covering all 21 California missions from San Diego to Sonoma .

In addition to completing his California mission series, Howard continues to paint and illustrate. The artist, a native Californian, lives in Glendale with his wife, Kathy and sons, Tim and Casey.

Howard Anderson Design and Illustration Portfolio
NBC TV Guide Advertising	NBC Illustrations	LA Times Outdoor/Transit	Other Illustrations

A b o u t   F i n e   A r t   E d i t i o n s

G i c l é e

Fine art editions in which waterbased inks are applied to paper using a precise digital capture of the original image. Giclée prints are known for their brilliant color range and the details and subtleties they capture. Iris© prints are often referred to as Giclee prints. Giclee (zhee-clay) is a French term meaning "spray of ink." An Iris © printer creates images by spraying one million droplets of ink per second through each of its four nozzles. An Iris © digital print has an apparent resolution of 1,800 dpi, which is higher than a traditional lithographic print and has a greater color range than serigraphy. Mission Art Press' newest Iris© Giclée editions take advantage of this technology.

L i t h o g r a p h i c    P r i n t

Print artwork that is based on the water-repellent properties of oil-based inks. Lithography involves applying these inks to a dampened image-bearing plate that is then pressed onto paper. Offset Lithography is a type of high-volume commercial print designed for the reproduction of thousand of sheets of paper. Plates are made by an electro-mechanical process wherein the image is offset from a metal plate onto a rubber blanket and onto the sheet. "Graduation Day Santa Clara" is an offset lithographic edition.

A r c h i v a l   I n k s

Specialized inks used in fine arts printmaking that have been optimized for the relevant printmaking technique, desired saturation and longevity.

A c i d - F r e e

A designation for paper with a pH value of 7 or greater based on the acidity-alkali scale of 0-14). Using acid-free matboards and backings prevent yellowish-brown acid burn lines from appearing on your artwork over time.

E d i t i o n s

A printing of many images from one master work. Open editions are typically not numbered and have no maximum number to be issued. Limited editions are numbered in succession with a predetermined number of prints.

A b o u t    s h i p p i n g

All prints are shipped UPS ground or USPS Priority Mail. All prints come with a Cerificate of Authenticity and care instructions. Giclée editions are shipped flat in acid-free sleeves with sturdy acid-free backings. Print editions are also shipped flat in an acid-free folder with sturdy backing. Every precaution has been taken to ensure your enjoyment and satisfaction.

A b s o l u t e   G u a r a n t e e

If for any reason you are not completely satisfied with your purchase, please return it within 90 days of purchase for a complete refund.

Privacy statement

We respect your privacy! Any and all the information collected on this site will be kept strictly confidential and will not be sold, reused, rented, disclosed, or loaned! Any information you give us will be held with the utmost care and will not be used in ways that you have not consented to.

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American Marketing Association
Code of Ethics for Marketing on the Internet

Preamble

The Internet, including online computer communications, has become increasingly important to marketers' activities, as they provide exchanges and access to markets worldwide. The ability to interact with stakeholders has created new marketing opportunities and risks that are not currently specifically addressed in the American Marketing Association Code of Ethics. The American Marketing Association Code of Ethics for Internet marketing provides additional guidance and direction for ethical responsibility in this dynamic area of marketing. The American Marketing Association is committed to ethical professional conduct and has adopted these principles for using the Internet, including on-line marketing activities utilizing network computers.

General Responsibilities

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Privacy

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Access

Marketers should treat access to accounts, passwords, and other information as confidential, and only examine or disclose content when authorized by a responsible party. The integrity of others' information systems should be respected with regard to placement of information, advertising or messages.

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Better Business Bureau BBBOnLine Code of Online Business Practices Draft

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